CAPITOL HILL, SEATTLE WA

CASE STUDY

This logo is a concept for Kaladi Brother's Coffee flagship store in the lower 48. The kaleidoscopic image is a rendering of the window in a classic Capitol Hill landmark: the Conservatory at Volunteer Park. 

As much as I'm attached to the concept, it was a little too off-brand for the client. The next attempt maintained the location-specific signifier with a Seattle classic: the neon sign.

The final version exhibits all the trappings true to the Kaladi brand: distressed typography, emphasis on the goat and bold, highly-contrasted colors.

336.529.5552

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© Katherine Bell 2020 

I worked hard on this stuff. Please don't steal it.