CAPITOL HILL, SEATTLE WA
This logo is a concept for Kaladi Brother's Coffee flagship store in the lower 48. The kaleidoscopic image is a rendering of the window in a classic Capitol Hill landmark: the Conservatory at Volunteer Park.
As much as I'm attached to the concept, it was a little too off-brand for the client. The next attempt maintained the location-specific signifier with a Seattle classic: the neon sign.
The final version exhibits all the trappings true to the Kaladi brand: distressed typography, emphasis on the goat and bold, highly-contrasted colors.