The city of Spokane’s water conservation initiative, originally “Slow the Flow”, was rebranded in 2019 to “Water Wise Spokane.” 

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The Water Department was hoping was to shift to a more family-friendly look and feel that felt tailored to the city and had an element of fun. This was accomplished through an extensive custom illustration library, a new color palette and a whimsical typeface called Cocogoose.